8th Wall Blog

3 WebAR tools you can use today to social distance safely

Developers and businesses are using WebAR to visualize “Safe Zones” as people emerge from shelter-in-place

8th-wall
Jun 1, 2020 . 1 min read . WebAR Tools
3 WebAR tools you can use today to social distance safely

Around the world, as shelter-in-place protocols begin to ease and people slowly step out of their homes, we’re urged to maintain a safe distance of 6ft (or at least 1.5 meters) from one another. Grocery stores are using tape to mark the ground at 6ft intervals between patrons, and public parks are painting “social distancing circles” onto their lawns.

To help us better visualize a safe distance from one another as we navigate this new normal, developers and businesses are getting creative with using WebAR to develop real-world social distancing guides that work on any smartphone.

Here are three you can try today:

1. “Gap-Puccino” by WONDA Coffee

 

You don’t have to drink coffee to use this one: WONDA Coffee launched Malaysia’s first WebAR social distancing guide called “Gap-Puccino.” Created by agency Entropia, this activation is designed to help people keep a safe distance from one another as they emerge from their homes under the government’s latest conditional movement control order (CMCO), which eases some of the earlier COVID-19 related restrictions.

WONDA Coffee’s Gap-Puccino social distancing guide indicates ‘caution’ and ‘danger’ zones around the user, helping them to more easily identify a safe distance from others.

Try it here on your smartphone: 😷 Gap-Puccino

2. Reality Matters COVID-19 Safe Zone


Virtual and augmented reality agency Reality Matters’ version of the social distancing tool displays a 1.5 meter radius “COVID-19 Safe Zone” around the user, and urges them to keep their distance from others.

Try it here on your smartphone: 😷 Reality Matters COVID-19 Safe Zone

3. SafeZone in Sydney

Agency Tigerspike created a WebAR experience that visualizes a 1- 1.5 meter diameter to the user.

“In Sydney, the COVID-19 restrictions included social distancing of 1.5 meters, and my partner and I were way off with our guesses,” says Matt Alishah, Principal of UX and Strategy at Tigerspike. “8th Wall’s floor plane detection is really stable and accurate. When the safe zone is dropped in this web app, it helps guide users to keep a safe distance if they need to be out for groceries or exercise.”

Try it here on your smartphone: 😷 SafeZone WebAR

Bonus: Preparing for the New Normal with MySafeCity

 


MySafeCity was launched as a PSA initiative to help Malaysians stay safe and practice social responsibility during the nation’s Movement Control Order period. With contents refreshed daily, users could pick up engaging information on COVID-19 and keep up with the new norm as they explore and interact with buildings within the 3D city. The WebAR activation was created by agency MinistryXR.

Try it here on your smartphone: 😷 MySafeCity WebAR

We hope you continue to stay safe and healthy out there!

* * *

Share your WebAR experience with us on Twitter @the8thwall or on the 8th Wall Developer Slack channel.

8th-wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

Explore More Topics