To celebrate the release of our new MRCS Hologram project template (which makes it way easier to create WebAR holograms), we’ve dedicated this Week in WebAR exclusively to some of the exciting hologram projects our partners have whipped up.

The President of Israel Virtually “Visits” Citizens in Their Homes During Lockdown

Independence Day in Israel is observed on April 28th and 29th this year, and in order to personally “visit” each and every home in Israel (while practicing good social distancing), President Reuven Rivlin has transformed himself into a WebAR hologram.

This is the first time in history that a country leader has been telecasted in full augmented reality to visit constituents in the privacy of their home and speak to them using volumetric virtual video. The project is a collaboration between The Office of the President, video capture system TetaVi, volumetric video streaming service Omnivor, creative director Nim Shapira, and WebAR technology by 8th Wall.

During the activation, President Rivlin delivers a speech about the 72nd anniversary of Independence Day in Hebrew. Rivlin concludes with: “You know what? Let’s take a selfie. But I didn’t bring my camera…Come on, let’s take a picture together and don’t forget to smile!” presenting a perfectly-timed photo op for participants. Users are encouraged to share on social media with the hashtag: #PresidentRivlinandI.

 

The President’s office is expecting the project to reach each and every house in Israel, to generate millions of views, with hundreds of thousands of impressions and selfies with the President Rivlin hologram.

🇮🇱Bring President Rivlin into your home by tapping this link on your phone.

Stuart Weitzman’s Latest Looks Are Modeled by Holograms

Stuart Weitzman is bringing the catwalk to your living room. The luxury fashion brand just launched a WebAR campaign that uses holograms of models to showcase its latest line of accessories.

Customers can preview a variety of Stuart Weitzman handbags and boots in different colors on the model in real time, providing an accurate product visualization to the user. The experience was created using 2D video assets that were transformed into 3D holograms with holographic software by HoloMe and 8th Wall WebAR technology.

Real Estate Band Visits Fans on “Quarantour”

Indie rock band Real Estate became the world’s first musicians to launch a WebAR concert. Dubbed “Quarantour,” the virtual performance was created to bring the live music experience directly to fans amongst worldwide shelter-in-place protocols due to COVID-19.

 

Created by creative agencies CALLEN and Unicorns & Unicorns using 8th Wall technology, “Quarantour” features holograms of the band playing some of their hits, which were derived from video assets. The lifelike stage can be placed and scaled on any surface.

Read more about the “Quarantour” WebAR experience in Rolling Stone.

Did you try this week’s WebAR hologram activations? Drop us a comment below or tweet us @the8thwall to show us! 📸