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Miller Lite brings packaging to life with Web AR campaign, No App Required

If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Mar 19, 2019 . 1 min read . Food & Beverage

Miller Lite brings packaging to life with Web AR campaign, No App Required

If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Mixed reality agency Trigger used 8th Wall Web and Amazon Sumerian technology, along with Geenee, to create a mobile Web AR experience that brought Miller Lite’s festive bearded man mascot to life. Users could visit a page on the beer brand’s website, scan the bottle in front of them, and the green-clad man would appear to hop out of the bottle as a live, 3D character.

The illustration on the beer bottle served as an image target, which activated the web-based AR experience when scanned. Users got to cheers the bearded man and listen to him play an Irish folk tune on his flute. 🍻

The flash campaign only lasted through St. Patty’s Day weekend, but you can catch a glimpse of it here:

Food & Beverage

Written by 8th Wall

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.

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