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Miller Lite brings packaging to life with Web AR campaign, No App Required

If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Mar 19, 2019 . 1 min read . Food & Beverage

Miller Lite brings packaging to life with Web AR campaign, No App Required

If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Mixed reality agency Trigger used 8th Wall Web and Amazon Sumerian technology, along with Geenee, to create a mobile Web AR experience that brought Miller Lite’s festive bearded man mascot to life. Users could visit a page on the beer brand’s website, scan the bottle in front of them, and the green-clad man would appear to hop out of the bottle as a live, 3D character.

The illustration on the beer bottle served as an image target, which activated the web-based AR experience when scanned. Users got to cheers the bearded man and listen to him play an Irish folk tune on his flute. 🍻

The flash campaign only lasted through St. Patty’s Day weekend, but you can catch a glimpse of it here:

Food & Beverage

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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