8th Wall Blog
Miller Lite brings packaging to life with Web AR campaign, No App Required
If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀
![Miller Lite brings packaging to life with Web AR campaign, No App Required](https://f.hubspotusercontent20.net/hub/7182223/hubfs/Screen%20Shot%202021-02-02%20at%205.36.56%20PM.png)
If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀
Mixed reality agency Trigger used 8th Wall Web and Amazon Sumerian technology, along with Geenee, to create a mobile Web AR experience that brought Miller Lite’s festive bearded man mascot to life. Users could visit a page on the beer brand’s website, scan the bottle in front of them, and the green-clad man would appear to hop out of the bottle as a live, 3D character.
![Image for post](https://miro.medium.com/max/287/1*eE1bWtZ_w7fa6JRRFwzk3g.gif)
The illustration on the beer bottle served as an image target, which activated the web-based AR experience when scanned. Users got to cheers the bearded man and listen to him play an Irish folk tune on his flute. 🍻
![Image for post](https://miro.medium.com/max/480/1*P58La3Ou3TqQbw9SbjknPw.gif)
The flash campaign only lasted through St. Patty’s Day weekend, but you can catch a glimpse of it here:
![8th-wall](https://f.hubspotusercontent20.net/hubfs/7182223/Untitled%20design%20(8).png)