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Sony Pictures takes augmented reality users “Into the Spider-Verse” with mobile Web AR experience

If you’ve ever wanted to snap photos with Spider-Man, now you can! 8th Wall is thrilled to have partnered with Trigger — The Mixed Reality Agency — and AWS Amazon Sumerian to produce the mobile web augmented reality (AR) experience for Sony Pictures’ Spider-Man™: Into the Spider-Verse.

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Nov 28, 2018 . 1 min read . Arts & Entertainment
Sony Pictures takes augmented reality users “Into the Spider-Verse” with mobile Web AR experience

If you’ve ever wanted to snap photos with Spider-Man, now you can! 8th Wall is thrilled to have partnered with Trigger — The Mixed Reality Agency — and AWS Amazon Sumerian to produce the mobile web augmented reality (AR) experience for Sony Pictures’ Spider-Man: Into the Spider-Verse.

The Spider-Verse Web AR Experience is designed to allow users to easily jump directly into Spider-Man's AR world on any smartphone, without having to download an app. There, they can interact with the crime-fighting superhero, take pictures with him, and instantly share with friends.

 
Experience in AR

AR for the mobile web is changing the way users connect with their favorite brands. Now, users can immediately pull a realistic digital character into their own environment and interact with it, creating a more authentic connection.

“The Spider-Verse Web AR Experience demonstrates how established brands can dramatically enrich their customer experiences and better engage with their fans,” said Erik Murphy-Chutorian, CEO at 8th Wall.

 
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“Augmented reality allows consumers to dive deeper into the worlds of their favorite products and characters. Sony Pictures has deepened and enriched the Spider-Man experience with the innovative work they’ve produced with Trigger and 8th Wall, and powered by AWS. It’s the perfect example of how AR for the web is the best new medium for brands to make their content come to life while increasing the accessibility and interactivity of their stories.”

Spider-Man: Into the Spider-Verse hits theaters nationwide on December 14, 2018. Be part of the experience by visiting www.intothespiderverse-ar.com. Share your Spidey pics with us by tweeting @the8thwall 🕷

 
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Written by 8th Wall

8th Wall is on a mission to make augmented reality for everyone by equipping developers, agencies and brands with tools to create web-based augmented reality. With the world’s largest augmented reality platform, 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 3.5 billion smartphones worldwide - all with no app required to download.

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