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Discover This Season’s Must-Have Styles From Carolina Herrera’s Collection of Luxury Clothing in a New Ecommerce WebAR Experience

Online shoppers can now get up close with select apparel in their own space using augmented reality

Mar 29, 2021 . 1 min read . Fashion & Apparel
Discover This Season’s Must-Have Styles From Carolina Herrera’s Collection of Luxury Clothing in a New Ecommerce WebAR Experience

The House of Herrera is defined by the iconic style and effortless sophistication of its founder Carolina Herrera, launching Carolina Herrera New York in 1981. To help customers get up close with its latest ready-to-wear collection, select merchandise on Carolina Herrera’s ecommerce website now features a new augmented reality feature. 

Customers can explore this season's must-have styles, from sophisticated dresses to polished separates, in augmented reality by tapping on a new call to action on select product pages. When tapping on “3D Experience Available”, a web-based augmented reality experience is triggered which gives customers the ability to place a model wearing the selected style in their own space. From jackets to gowns, the augmented reality models help give customers a better perspective of the apparel both in terms of scale and movement which assists in their shopping decisions. 

Created by BEEM, this was the biggest ecommerce experience they have created with 8th Wall WebAR. As the augmented reality feature requires no app to download, it could easily be integrated with the Carolina Herrera website creating a seamless experience. Customers are able to access the augmented reality feature and return to the product page all within the browser. The addition of augmented reality as part of the ecommerce experience gives customers a brand new way to learn more about the product. It turns a digital experience into something more physical, akin to what customers are used to in-store, by placing the product in the customer's physical world space. All of this helps boost customer confidence in their purchase, increasing conversion to purchase and reducing returns.  

Place a model wearing Carolina Herrera’s Tulle Sunset Gown in your space by tapping this link.

View the full collection on the House of Herrera website by tapping here.


Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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