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Help LEGO characters capture virtual ghosts in LEGO’s in-store WebAR scavenger hunt

Get a chance to try out the new LEGO Hidden Side play sets by capturing all the virtual ghosts

8th-wall
Aug 16, 2019 . 1 min read . Games & Toys
Help LEGO characters capture virtual ghosts in LEGO’s in-store WebAR scavenger hunt

LEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in LEGO stores across the globe. The in-store activation challenges kids to help their LEGO friends, Jack and Parker, capture virtual ghosts who have escaped into their real world. From the WebAR experience, users can go directly to the LEGO website in order to learn more about the play sets, and they can also download the full mobile app. The campaign was produced by mixed reality agency Trigger using 8th Wall technology. 

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Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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