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Saatchi Art launches world’s largest WebAR deployment letting customers view over 1 million works of art in their home

Th “View in a Room” WebAR feature allows customers to view over a million works of art in their home before buying online

8th-wall
Aug 24, 2020 . 1 min read . Arts & Entertainment
Saatchi Art launches world’s largest WebAR deployment letting customers view over 1 million works of art in their home

Leading online art gallery, Saatchi Art, has launched a web-based augmented reality feature called “View in a Room,” letting customers view over a million works of art in their home before buying online. Developed by AR design firm Rock Paper Reality, “View in a Room” is the largest Web AR deployment to use 8th Wall’s augmented reality technology to date.

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According to a survey by Saatchi Art, 70% of art buyers are hesitant to purchase because they can’t see the artwork in advance. The “View in a Room” AR feature allows art buyers to select artworks on SaatchiArt.com and instantly see them on their own walls at home using their smartphone or tablet — no app required.

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This first-of-its-kind production grade deployment was designed and architected for scalability across the entire site — each art piece is dynamically scaled based on the artwork’s metadata and deployed into AR on a 3D canvas with the approximate real-world dimensions of the physical artwork. It also includes a proximity indicator, which analyses the user’s position in the 3D scene and warns users when they are getting too close to the wall. This was developed to improve the performance when tracking artwork on walls that are often markerless.

“8th Wall and Rock Paper Reality have been fantastic partners throughout the entire development process of this new ‘View in a Room’ WebAR feature on our site. We are thrilled to be among the first to bring this technology to market and transform the way our customers discover and purchase art on mobile web,” said Jeanne Anderson, General Manager of Saatchi Art.

🖼️ Try the new “View in a Room” feature on your smartphone or tablet by visiting www.saatchiart.com.

8th-wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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