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Ally Bank transforms cities into a live MONOPOLY game

Ally turned six American cities into a giant MONOPOLY board game scavenger hunt with the launch of the WebAR campaign: Ally + MONOPOLY®

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Nov 14, 2019 . 1 min read . Banking & Finance
Ally Bank transforms cities into a live MONOPOLY game

In October, Ally turned six American cities into a giant MONOPOLY board game scavenger hunt with the launch of the WebAR campaign: Ally + MONOPOLY®. The game gave passersby the chance to win up to $50,000 in cash, a new Jeep Wrangler, and up to $1 million in other prizes.

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Monopoly Man and Ally Bank-1

Created by agencies Anomaly, MediaCom and m ss ng p eces, and powered by 8th Wall, the activation allowed users to quickly unlock the game by using a link or QR code which appeared on life-size game squares. The squares appeared on sidewalks throughout New York, Chicago, Detroit, Charlotte, Dallas and Seattle.

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By partnering with Hasbro, Ally managed to gamify financial literacy with everyone’s favorite board game. And, by leveraging WebAR, the companies were able to remove the friction of entering the experience, allowing busy pedestrians to immediately access the content while going about their day.

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Written by 8th Wall

8th Wall is on a mission to make augmented reality for everyone by equipping developers, agencies and brands with tools to create web-based augmented reality. With the world’s largest augmented reality platform, 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 3.5 billion smartphones worldwide - all with no app required to download.

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