8th Wall Blog

LA Dodgers celebrate their 2020 World Series win with virtual baseball hats and beer from ABinBev

The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times

8th-wall
Feb 6, 2021 . 1 min read . Sports & Fitness
LA Dodgers celebrate their 2020 World Series win with virtual baseball hats and beer from ABinBev

The LA Dodgers celebrated their 2020 World Series win by partnering with ABinBev’s Golden Road Brewing with a WebAR Face Effect complete with LA Dodgers branded baseball hats and a virtual beers. The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times where readers scanned a QR code which activated the WebAR experience created by Aircards. Using 8th Wall's Face Effects, fans virtually wore LA Dodgers baseball cap while opening a virtual can of Golden Road LA Dodgers' Blonde Ale Beer which triggered a visual celebration. Fans could also easily click to redeem a rebate on Golden Road Brewing products directly from the experience.   

 

⚾ Read more about this experience on AR.Rocks.

8th-wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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