8th Wall Blog
LEGO® Harry Potter™ lets you cast a spell to open a secret portal
Use WebAR to bring the magic of LEGO Harry Potter into your living space
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For the launch of the new LEGO® Harry Potter™ sets, UK-based agency Hoopla Digital created this magical WebAR experience, which uses voice activation technology to initiate augmented reality. Point your phone at your window or wall and upon saying the secret spell a lightning bolt zaps to reveal a hidden portal to a wizarding LEGO world.