To promote the launch of the upcoming sci-fi blockbuster film, Dune, Warner Bros. Pictures and Legendary launched an innovative cross-platform avatar experience that allowed users to create their own custom 3D Dune avatars. 

In the experience, Dune fans can create their own custom avatar by uploading a selfie of themselves or by customizing one of the avatars provided to them. Next, users can personalize their avatars to look like a citizen of the planet Arrakis by choosing from a variety of custom designed Dune character outfits, hair style and eye colors. Once their avatar has been created, users can view their custom avatar in web-based augmented reality or download it to use across platforms in hundreds of compatible games and environments. 

Created by Aircards in partnership with Yahoo Creative Studios, Ready Player Me, Ringtail Studios and powered by 8th Wall, this innovative experience is the first-of-its kind to incorporate Ready Player Me with 8th Wall. It also makes use of 8th Wall’s Media Recorder to capture photos for easy sharing of the experience to friends and social media. 

Create your own custom Dune avatar by tapping here. 

Read more about this experience on Nerdist.