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Lil Yachty teams up with Burger King to bring the 2020 VMAs into people's homes

Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home

Dec 29, 2020 . 1 min read . Hologram

Lil Yachty teams up with Burger King to bring the 2020 VMAs into people's homes

Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home. Throughout the broadcast, QR codes were displayed for those watching at home to scan to be sent to the BK Fire WebAR experience which featured the duo performing to Lil Yachty’s latest single “Top Down”.

Created by agency COFFEE Labs, the Web AR experience allowed users to interact with the performance by turning up the heat before watching The King award Lil’ Yachty with the Burger Fire Medallion. They were also given the chance to enter to win a series of prizes including a year of free Whoppers along with tickets to the 2021 Video Music Awards.

Read how this dynamic duo took over the 2020 VMAs on Mobile Marketer.

Hologram Arts & Entertainment

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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