8th Wall Blog

Lil Yachty teams up with Burger King to bring the 2020 VMAs into people's homes

Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home

Dec 29, 2020 . 1 min read . Hologram

Lil Yachty teams up with Burger King to bring the 2020 VMAs into people's homes

Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home. Throughout the broadcast, QR codes were displayed for those watching at home to scan to be sent to the BK Fire WebAR experience which featured the duo performing to Lil Yachty’s latest single “Top Down”.

Created by agency COFFEE Labs, the Web AR experience allowed users to interact with the performance by turning up the heat before watching The King award Lil’ Yachty with the Burger Fire Medallion. They were also given the chance to enter to win a series of prizes including a year of free Whoppers along with tickets to the 2021 Video Music Awards.

Read how this dynamic duo took over the 2020 VMAs on Mobile Marketer.

Hologram Arts & Entertainment

Written by 8th Wall

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.

Explore More Topics