8th Wall Blog
Preview the Space Channel 5 game before purchasing in WebAR
Users can watch Space Channel 5 through a virtual TV monitor that appears to be floating in their real world environment
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To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.
Anytime the user points their camera at the game’s logo, they can watch Space Channel 5 through a virtual TV monitor that appears to be floating in their real world environment. With WebAR, no apps are required so the user can access the experience by simply opening a link and in this case, scanning an image target with their phone’s camera.