8th Wall Blog
Aircards teams up with Dubai-based partner CXO Strategies to deliver an entirely virtual expo experience for Nutanix
The experience featured a full-scale stand that users could place within their own environment and physically walk around to explore
With nearly all in-person conferences and events cancelled for the foreseeable future, tech firm Nutanix was looking for an innovative, impactful way to connect with key decision makers. Aircards, a leading end-to-end provider of WebAR services, partnered with CXO Strategies to deliver the cloud computing company a truly unique and engaging virtual expo booth.
The experience featured a full-scale stand that users could place within their own environment and physically walk around to explore, all delivered via mobile web with no app download required. Multiple interactive touch points were integrated into the scene, each featuring high production-value video content and associated 3D CTA buttons to learn more.
“This Web AR experience embodies a significant shift we’re seeing in the live-events industry, as businesses are beginning to look at using immersive, mixed-reality experiences as a tool to engage with their audience,” says Adin Gold, Head of AR Development at Aircards.
The Nutanix virtual event can be activated via a variety of methods, including linking from social media, website or scanning a QR code that links directly to the WebAR page.