Consumer Packaged Goods

Use 8th Wall to enhance the way shoppers interact with products

Report: The CPG Brand’s Guide to WebAR

See how leading consumer packaged goods brands use WebAR to drive their marketing strategy.

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of people say they are interested in using AR for help when shopping.

Google Insights
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of shoppers used their phone to shop or research items while in a store in the past week.

Google Insights

WebAR Helps Customers Evaluate Products Online and on the Shelf

Whether shopping online or in-store, customers expect on-demand access to information to make an informed purchasing decision. That’s where WebAR excels—it layers the expansive information that digital shoppers expect on top of the real world. Explore how CPG brands use 8th Wall to enhance their marketing mix.

Transform Packaging to Educate and Engage Customers In-Store and at Home


  • Where print real estate is constrained, use Image Targets to reveal important product information and features.

  • Turn the packaging itself into an interactive game board using Image Tracking and let customers collect points to redeem for goods or prizes.

  • Allow users to capture and share their experience across social media using the Video Recording feature.

Case Study: Trolls World Tour's Connected Packaging

Augment Advertising to Increase Engagement and Track Interactions


  • Launch WebAR Ads that let customers interact with products in 3D, or try on items such as cosmetics using Face Effects.

  • Transform print ads and catalogs into interactive digital content that's rich in data and customer insights using Image Targets.

  • Add a QR code to a TV spot to extend a 30-second commercial into endless immersive experiences using World Tracking.

Case Study: Pepsi's Super Bowl Halftime Show Commercial

Launch an In-Store Activation to Increase Dwell Time and Boost Sales


  • Engage shoppers as they browse store aisles by using Image Targets to shapeshift displays and signage into 3D games and experiences.

  • Invite shoppers to scan a QR code to step into another world with an immersive World Tracking Portal experience.

  • Create social, multiplayer 3D games that allow shoppers to invite others to join an AR moment using Shared AR.

Case Study: LUSH Cosmetics' Snow Fairy Portal

Drive Foot Traffic to Storefronts


  • Provide exclusive offers and experiences that can only be accessed in-store using Lightship VPS, which precisely anchors AR content to any location. 

  • Let customers unlock hidden AR content in-store that interacts with the real world using World Tracking, or use Image Targets on signage to trigger an experience.

  • Navigate shoppers to your location-based AR experiences using the fully-customizable  Lightship Maps feature. 


Case Study: Stillhouse Whiskey's Interactive 3D Map

WebAR Is Impacting Key Metrics for CPG Brands

Across the marketing funnel, web-based AR is demonstrating success.

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+21% Sales Lift

A WebAR game for Mountain Dew and Maverick adventure gear resulted in a +21% sales lift in all store locations that promoted the experience.

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400K+ User Engagements

A social WebAR campaign for Huggies resulted in more than 400,000 user engagements and an 85% engagement rate.

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33% CTR

A WebAR-powered scavenger hunt launch by Haribo resulted in a 33% click-through rate.

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Download the CPG Brand's Guide to WebAR

Get access to insights on how industry-defining consumer packaged goods brands are using 8th Wall to drive their marketing strategy.

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