This week we’re looking at a rapidly expanding use case for WebAR: B2B Marketing. With sales processes disrupted by COVID, agency partners are helping clients reach their target audiences with interactive, memorable, immersive experiences. Check out how these agencies and companies are innovating to reach audiences with web-based augmented reality technology.

Aircards Teams Up With Dubai-Based Partner CXO Strategies to Deliver an Entirely Virtual Expo Experience for Nutanix

With nearly all in-person conferences and events cancelled for the foreseeable future, tech firm Nutanix was looking for an innovative, impactful way to connect with key decision makers. Aircards, a leading end-to-end provider of WebAR services, partnered with CXO Strategies to deliver the cloud computing company a truly unique and engaging virtual expo booth.

The experience featured a full-scale stand that users could place within their own environment and physically walk around to explore, all delivered via mobile web with no app download required. Multiple interactive touch points were integrated into the scene, each featuring high production-value video content and associated 3D CTA buttons to learn more.

“This Web AR experience embodies a significant shift we’re seeing in the live-events industry, as businesses are beginning to look at using immersive, mixed-reality experiences as a tool to engage with their audience,” says Adin Gold, Head of AR Development at Aircards.

The Nutanix virtual event can be activated via a variety of methods, including linking from social media, website or scanning a QR code that links directly to the WebAR page.

💻 Read more about the Nutanix virtual expo.

AustechVR Builds WebAR Dam Tours for Sunwater to Educate Clients and the Public After Open Days are Cancelled

Queensland-based Sunwater has historically provided awe-inspiring and educational tours of the expansive dams they’ve built in Australia. Unfortunately, due to COVID restrictions, open days were cancelled and no physical access was possible this year. Hoping to still connect with people interested in learning about their water storage and hydroelectric capabilities, Sunwater turned to leading Gold Coast AR/VR agency AustechVR to build a virtual dam tour.

 

The end result was a series of complex, interactive, engaging and beautiful experiences. Key messaging focused around safety of the dams, emergency procedures, and generally how the dams work.

To structure the messages, AustechVR built 3 chapters that users could navigate—each with 5 interactive parts which included 3D animations, video and audio.

“This entire experience was proudly built here on the Gold Coast by our own amazing team. From the 3D modeling, programming, through to the creation of the map and voice overs,” said Ken Lee, Founder and CEO of AustechVR.

Ultimately, they chose Web AR as the delivery method for the interactive maps because of the ease of access, with no app download required. Any potential client, business partner, or the general public can immerse themselves in the dam tours through a mobile web browser by scanning a QR code.

💧 Read more about the Sunwater WebAR tours.

MRstudios Builds Visualization Tool for Salespeople of Leading Swedish HVAC Company Systemair

Systemair is the world’s leading ventilation company and has a portfolio of several thousand different high-quality products. To showcase their many different products in an efficient manner, the Swedish company engaged Prague-based agency MRstudios to create a web-based AR sales solution. The result is a sleek WebAR application that enables their salespeople to swiftly pull up renderings to display to potential customers, all from the employee’s mobile browser.

“HVAC PRODUCTS by Systemair” allows users to place Systemair’s products in a real world environment, enabling more accurate visualization. In addition, by being web-based, salespeople can provide clients with URLs to access products directly on their own phones—an impactful marketing tool that creates a personalized experience.

MRstudios’ innovative WebAR solution brings a large product catalog into client offices or homes, providing a tremendous end-user experience and a boost to sales.

🌬️ Experience Systemair’s WebAR tool on your phone.

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Are you interested in leveraging WebAR for your B2B client or at your agency? Drop us a comment below or tweet us @the8thwall and we’ll show you how to better engage core audiences through WebAR.