**Updated 2/18/21 to include the Home Depot and ESPN WebAR Experience.

WebAR is helping fans engage with their favorite sports teams wherever they are including at home during shelter-in-place. 

To date, the 8th Wall platform has been used to power WebAR experiences for all of North America’s major leagues including the MLB, NFL, NHL and NBA as well as experiences for European football clubs and major sports sponsors.

Here are just a few of the most recent WebAR sports experiences created by our amazing agency partners.

 

Pepsi Lets Fans Step Inside Its Super Bowl LV Halftime Show Commercial Using an AR Portal

 

Pepsi is giving Super Bowl fans a way to step inside the Pepsi Super Bowl LV Halftime Show Commercial featuring multi-award winning artist, The Weeknd, and become part of the action with an immersive 360-degree augmented reality experience.

Users scan a QR code on specially marked cans of Pepsi which brings them to the Pepsi Super Bowl LV Halftime site on their smartphone. From there, they click a link to enter the AR portal experience which begins by asking them to drop the Pepsi Super Bowl LV Halftime portal door in their physical space. Once the AR portal is placed, the user is moved into the portal (as if on a moving sidewalk) to explore the Pepsi Super Bowl LV Halftime Show Commercial featuring The Weeknd in 360-degrees.

This is web-based augmented reality experience was created by Virtual Rights Management ARIA 360° AR division.

🏈 Try this experience by clicking this link. 

 

Tennessee Titans Honors Fans and Tennessee Natives in an AR-Activated Mural

 

Agency MVP Interactive teamed up with the Tennessee Titans to help fans connect with the football team during a pandemic while at the same time honor Tennessee natives under the messaging “Tennessee Tough”. MVP Interactive commissioned artist Eric “Mobe” Bass to create a mural in Nashville which came to life with Web AR. Visitors of the mural scan a QR code which triggers the mural to come to life with AR. The digital mural pays homage to notable Tennessee natives like the late civil rights leader John Lewis and legendary University of Tennessee Lady Volunteers basketball coach Pat Summit by displaying powerful quotes before all 90 of the Tennessee county names appear across the mural and an animation of a Tennessee Titans football player is seen waving his hands to “hype up” the experience.

🏈 Learn more about how this experience was created in this 8Talks Webinar recording with MVP Interactive’s James Giglio and Tennessee Titans’ Jennifer Hinkle. Watch it here. 

Herbalife Nutrition Teams Up With the LA Galaxy Stadium to Give Fans VIP Access, Virtually

 

Herbalife Nutrition worked with Virtual Rights Management ARIA 360° AR division to create a WebAR portal to the LA Galaxy Stadium. The “LA Galaxy Experience'' was a first for the MLS sports team and gives fans unprecedented access to exclusive areas of the stadium including the team locker room, the Champions Lounge and more. This multilingual experience asks fans to place a digital doorway in their own physical space which they walk through to be teleported to LA Galaxy stadium. There they are able to explore the stadium in 360-degrees including watching players take the field and participating in an “Average Joe’s vs. Pro’s” interactive match. 

⚽ Head on over to the LA Galaxy stadium thanks to Herbalife by using this link.

 

LA Dodgers Celebrate Their 2020 World Series Win With Virtual Baseball Hats and Beer From ABinBev

 

The LA Dodgers celebrated their 2020 World Series win by partnering with ABinBev’s Golden Road Brewing with a WebAR Face Effect complete with LA Dodgers branded baseball hats and a virtual beers. The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times where readers scanned a QR code which activated the WebAR experience created by Aircards. Using 8th Wall's Face Effects, fans virtually wore LA Dodgers baseball cap while opening a virtual can of Golden Road LA Dodgers' Blonde Ale Beer which triggered a visual celebration. Fans could also easily click to redeem a rebate on Golden Road Brewing products directly from the experience.   

⚾ Read more about this experience on AR.Rocks.

 

Ford Gives Fans Branded Face Masks to Show Their Team Pride for the Montreal Canadiens and the Edmonton Oilers

Ford teamed up with Bully! Entertainment and Cinco to give Edmonton Oiler and Montreal Canadien fans a way to show their team pride virtually while cheering from home. Using WebAR Face Effects, fans were able to click a link and select an Oiler or Canadien branded face mask they could wear, take a photo and post it using the hashtag #BuiltFanTough on social to win the real thing.  

🏒 Read more about this experience on the Cinco website.

 

LA Rams Hosts a Tour of the New Rams House at SoFi Stadium

The LA Rams used a WebAR portal to give users an immersive view of their new home, the Rams House at SoFi Stadium. Fans texted the keyword RAMSHOUSE to GORAMS on their smartphone to be sent a link to virtually visit SoFi Stadium. Once they clicked on the link, they were asked to place the WebAR portal in their physical space to be able to teleport to the stadium. While in the stadium they then used their phone to explore the new Rams House in 360-degrees. Created by Virtual Rights Management ARIA 360° AR division.

🏈 Try it yourself by texting “RAMSHOUSE” to 467267 on a smartphone or tablet.

 

The Home Depot and ESPN reimagine fan engagement with “College GameDay” AR desk

ESPN College GameDay Built by The Home Depot is a pre-game show covering college football prior to the start of games featuring news and analysis of the day’s upcoming matchups and aimed at getting fans engaged and excited.

Due to COVID-19, this year The Home Depot needed to reimagine fan engagement which included the use of augmented reality to bring the broadcast’s iconic College GameDay desk in to their physical space. Using web-based augmented reality, users clicked a link to place a 3D replica of the official College GameDay desk in their living room, backyard or wherever they chose.

The AR experience, created by Octagon, was just one of many ways in which The Home Depot engaged fans in new ways during the pandemic. They also delivered physical pop-up tailgate packages to lucky fans whose team is playing that week to safely be enjoyed with family members.

🏉 Read more about this WebAR experience on Event Marketer.

 

Did you try out some of these sporty WebAR experiences? Drop us a comment below or tweet us @the8thwall to show us! 📸