Use 8th Wall to merge customers’ in-store and online shopping experiences

Report: The Retail Brand's Guide to WebAR

See how leading retail brands are using WebAR to drive their marketing strategy.

Download report
shopping cart


of people say they are interested in using AR for help when shopping.

Google Insights
face effects


of shoppers feel more confident when using AR during the decision-making process.

Alter Agents

WebAR Lets Retail Brands Meet Shoppers Wherever They Are

Whether a store is online, brick-and-mortar or both, customers crave the ability to experience and evaluate its products—and brand—before making a purchasing decision. Explore the many ways that retail brands use WebAR to enhance their marketing mix.

Let Ecommerce Shoppers Try Out Products to Purchase with Confidence


  • Allow customers to virtually try on make-up and accessories, use filters and more using Face Effects.

  • Enable shoppers to instantly try on rings, bracelets and watches using Hand Tracking.

  • Ensure the precise physical scale of any product that customers view in AR with the Absolute Scale feature.

Case Study: Polaroid's Virtual Try-On

Drive Foot Traffic to Storefronts


  • Provide exclusive offers and experiences that can only be accessed in-store using Lightship VPS, which precisely anchors AR content to any location.

  • Let customers unlock hidden AR content in-store that interacts with the real world using World Tracking, or use Image Targets on signage to trigger an experience.

  • Navigate shoppers to your location-based AR experiences using the fully-customizable Lightship Maps feature.

Case Study: Bon V!V's Virtual Vending Machines

Gamify the In-Store Experience to Increase Dwell Time


  • Engage shoppers as they browse a store by strategically using Image Targets to shapeshift displays, packaging and signage into interactive AR experiences.

  • Enable realistic 3D games that interact with the store environment to surprise and delight customers using World Tracking.

  • Create social, multiplayer experiences that allow shoppers to invite others to join an AR moment using Shared AR.

Case Study: Big W's Minecraft Quest

Augment Advertising to Increase Engagement


  • Engage users across desktop and mobile with AR Ads to make products more tangible.

  • Transform print ads and catalogs into interactive digital content that's rich in data and customer insights using Image Targets.

  • Add a QR code to a TV spot to extend a 30-second commercial into endless immersive experiences using World Tracking. 


Case Study: KHAITE's Immersive Lookbook

WebAR Is Impacting Key Metrics for Retail Brands

Across the marketing funnel, web-based AR is demonstrating success.

increase in sales icon-1

250% Sales Lift

A WebAR scavenger hunt for Minecraft at Big W store locations resulted in a 250% increase in SKU sales.

dwell time icon

4min+ Dwell Time

An in-store WebAR activation for LUSH Fresh Handmade Cosmetics resulted in an average dwell time of more than four minutes.

money bag icon - dark purple

4x More likely to Buy

Shoppers who use a WebAR feature on ecommerce site Saatchi Art to preview art on their walls are four times more likely to purchase.

Get Started with 8th Wall

Trusted by Our Partners

  • nike logo 1

  • Morgan Stanely

  • Coca-Cola_logo 1

  • Prada-Logo 1

  • barbie logo 1

  • Ferrari

  • Universal_Pictures_logo 1

  • Lancôme_logo 1

  • State_Farm_logo 1

  • McDonalds_Golden_Arches 1

  • Molson_Coors_Beverage_Company_logo 1

  • Walmart_logo 1

  • Diageo 1
  • Verizon_2015_logo_-vector 1

  • Chase_logo_2007 1

  • Spotify

  • Netflix_2015_logo 1

  • Starbucks logo

  • Dior_Logo 1

  • Volvo_logo 1


Download the Retail Brand's Guide to WebAR

Get access to insights on how industry-defining retail brands are using 8th Wall to drive their marketing strategy.

Download Retail Report Graphic-1